Five Ways to Fit Social Media Into Your Busy Day

Travel Market Report has posted an article about managing your social media amid a busy lifestyle — which musicians generally seem to have on some level. Author Sophie Bujold offer five strategies for the person with no time for social media by stating, among other things: 

Social media only becomes a time-sucking vortex when you shift your focus from producing content that will help with business to consuming whatever your eyes fall upon when you’re online.

Bujold also suggests four tools that can significantly help you with your social media management. Read the entire article at Travel Market Report.

Using Pinterest for Artist Marketing

Currently one of the fastest growing social media sites, Pinterest is yet another avenue for you to use to market yourself and your music. In a recent article on Hypebot by Valeria Bornstein of Fame House, numerous examples and strategies for using Pinterest are discussed, beginning with why the site is seeing so much growth:

First, their platform is visually appealing. Users select items of interest based primarily on imagery, so there is very little text to read, ultimately retaining a user’s attention for much longer.

Another factor is that Pinterest users can sign in through Facebook or Twitter, which automatically integrates them into their existing social networks. This means that sharing across social media platforms is already built into Pinterest, even if one may not have any Pinterest “followers” yet. Yet another key advantage for Pinterest is in its easy-to-use interface. People can navigate it and create new boards without much trouble or confusion – very clean, and very simple.

Be sure to read the complete article at Hypebot for all the details on how you can use Pinterest to market yourself and your music. Did you know we have a Web for Musicians board over on Pinterest you can follow?

10 Effective Strategies to Get Your Music Noticed

Disc Makers recently released a free downloadable PDF called “10 Effective Strategies to Get Your Music Noticed” by Randy Chertkow and Jason Feehan, authors of The Indie Band Survival Guide. Each of the ten strategies draws attention to different resources, both online and in the real world, to use to your benefit to gain exposure for you music. Download it free at Discmakers.

Musicians: Stop Building an Email List

Chris Rockett of Music Marketing Classroom has posted a great article about e-mail lists. Here’s an excerpt from the introduction:

I know the title of this post may seem a little bit weird considering I have been banging on about fan capture for the past guzumteen years, but hear me out… Something was buzzing around my head this morning that I probably stole from somewhere but let’s pretend that’s it my own original thought ;-). Here goes… You need to stop building an email list…or in other words you need to stop thinking about it like a LIST. Just to be clear…there is absolutely no doubt in my mind that having a way to connect with your fans instantly is your most important asset…but actually thinking about them like a LIST makes them sound like groceries and does not help you on your mission to entertain and delight them.

Read the entire article at Hypebot…