Kickstarter and the Artist-to-Audience Ratio

In the “concepts from an unusual source” category, here’s a fabulous article that relates directly to all musicians wishing to go the crowdfunding route — MAKE Magazine’s David Lang writes in-depth about the mechanics of audience numbers, and discusses the concept of “True Fan” and “True Believer”:

A True Believer is someone who knows you, the person behind the art or product. Someone you’ve confided in by showing them your art or explaining your business plan. They care about your product, because they also care about you. Not only will they buy your product, but they’ll tell everyone they know about what you’re doing; they’ll get the word out.

Read the entire article at MAKE | Kickstarter and the Artist-to-Audience Ratio